Frank Holder Management
FHMs Katie Bottoms LET'S DO LONDON COMMERCIAL 2021
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Frank Holder Management
FHM provided a wonderful actress for an important campaign. We are so proud of Katie who is featured in several commercials for the......
LET'S DO LONDON: TOURISM RECOVERY CAMPAIGN
To support the reopening of the capital, the Mayor of London and London & Partners are working with the city’s tourism industry to deliver a recovery campaign.
Our citywide Let’s Do London campaign aims to drive consumer spend and footfall across London's tourism, retail, hospitality and cultural sectors.
London needs a consumer recovery campaign – international and domestic visitors to London spent nearly £11bn less year-on-year in 2020 due to the coronavirus pandemic.
As part of the Mayor of London's £6m recovery fund, London & Partners wants to convene the tourism industry and deliver a recovery marketing campaign to support the reopening of central London, with an initial focus on a domestic audience.
About the Let's Do London campaign
The Let’s Do London recovery leisure campaign aims to generate incremental visits and consumer spend across our key target audiences: Londoners, domestic daytrippers and overnight stays.
To attract London visits, we need to inspire our audiences while also reassuring them that London can be visited safely, in line with the UK government’s roadmap and guidelines.
The business tourism side of the campaign also aims to encourage the domestic business community and event planners to bring their events, conferences and meetings to London to help protect jobs in the hospitality industry.
